Let's talk press releases! A press release is an official statement of information given to the media directly from the source. In this post, I will provide my own personally written example of a press release but first, let's cover 5 tips for drafting a press release of your own. 1. Open with the big news. Draw the reader in instantly by jumping straight to the point. 2. Cover the who, what, when, where, why, and how! 3. Include a call to action. 4. Don't make it too long. A few paragraphs are plenty. 5. Read other press releases. Exposure is so beneficial.